Foreshore + Fore is a brand focused on creating high-quality products for toddlers, including swimsuits, bedsheets, and other essentials. The brand is dedicated to delivering comfort-driven and safe products for young children, primarily targeting parents (mostly women aged 25–40) in the Australian market.
Generate direct sales for their toddler product line with a profitable return on ad spend (ROAS), focusing specifically on scaling performance through Meta Ads.
When we started, the client was facing a major bottleneck — the Cost Per Click (CPC) was extremely high, hovering around $45, which made the campaigns nearly unscalable. Despite having quality products, the ad performance wasn’t aligning with their goals.
Instead of overcomplicating the setup, we went back to basics:
Refined Targeting: We narrowed down the audience to high-intent segments — parents with toddlers, recent parents, and interest-based filters like “organic baby products” and “new mom essentials.”
Creative Refresh: Leveraged clean, minimal ad creatives showcasing real-life product usage (especially toddler swimsuits in action) and highlighted USPs like “skin-safe fabric” and “machine washable.”
Optimized Ad Objectives: Switched from traffic-based campaigns to conversion-focused campaigns with proper pixel event tracking.
Budget Reallocation: Paused underperforming ad sets quickly and doubled down on top-performers using manual bidding + campaign budget optimization (CBO).
Retargeting Setup: Launched a lightweight retargeting layer for website visitors and add-to-carts with a subtle urgency message (“Low stock – selling fast!”).
Within just a few weeks of optimization, we successfully reduced the Cost Per Purchase from over $45 to just $25, making the campaigns profitable and scalable. The improved targeting and fresh creatives led to higher engagement and lower CPCs, while the switch to conversion-focused campaigns ensured consistent daily sales. This shift not only cut costs but also improved ROAS significantly — all without increasing the daily budget.