Xyris Clothing is a premium men’s streetwear brand based in South Australia, known for its bold designs, high-quality fabrics, and luxury positioning. The brand caters to fashion-forward individuals who seek exclusivity and expression through street-inspired fashion. With a strong focus on craftsmanship and modern aesthetics, Xyris Clothing aims to redefine luxury streetwear for the contemporary male audience.
Drive direct sales through Meta Ads (Facebook & Instagram) by capturing attention in a saturated fashion market.
Despite having a strong product and visual identity, Xyris Clothing struggled with low ad engagement. The brand was facing a below-average CTR, and the target audience wasn’t resonating with the creatives, resulting in poor overall performance on Meta Ads.
Analyzed successful ad creatives within the fashion and streetwear niche to identify high-performing visual trends.
Recommended ad styles focused on bold visuals, clean layouts, and lifestyle-driven product shots.
Simplified audience targeting by focusing on high-engagement regions in South Australia.
Layered interest and behavior-based targeting to attract fashion-conscious male shoppers.
Built a structured ad funnel:
Top of Funnel (TOF): Awareness through visually striking creatives.
Middle of Funnel (MOF): Carousel/product ads for consideration.
Bottom of Funnel (BOF): Retargeting engaged users to drive conversions.
Monitored ad performance regularly and optimized based on engagement and CTR.
Through improved creative direction and focused targeting, the campaign boosted CTR from 0.83% to 1.46%, nearly doubling user engagement. The audience began responding more actively to the ads, leading to stronger overall performance and better traction in sales.