Zero To One is an Australian-based minimalist streetwear brand that blends simplicity with affordability. Designed for the modern youth, especially students and young adults, the brand focuses on clean aesthetics, everyday comfort, and subtle style. With a mission to make high-quality streetwear accessible, Zero To One reflects a “less is more” philosophy while staying rooted in urban fashion culture.
The primary goal was to identify and connect with the right target audience for Zero To One — a segment that truly resonated with the brand’s minimalist style and price point, in order to start generating meaningful engagement and sales through Meta Ads.
Despite a strong product and clean brand identity, Zero To One struggled to reach the right audience. The brand spent over $3,000 on Meta Ads without generating a single sale, highlighting a major gap in targeting and strategy. Engagement was low, conversions were zero, and the campaign lacked direction — until the shift happened.
Identified that the brand’s minimalist, affordable style fits perfectly with university students and young adults.
Shifted targeting toward student behavior, campus locations, and youth fashion interests.
Created simple, mobile-friendly ad creatives that reflected the brand’s clean aesthetic.
Focused messaging on affordability + style, making it relatable for budget-conscious buyers.
Ran a conversion-focused campaign with “Add to Cart” as the key performance indicator.
Maintained low ad costs while attracting high-intent actions in a short span of time.
In just 11 days, the campaign generated 44 Add to Carts at a highly efficient cost of only $5.62 per cart. After previously burning $3,000 with no results, this shift in strategy proved that finding the right audience can completely turn things around — fast.