Introduction
From $14 to $4.95 How We Made Streetwear Ads Street Smart
Zero To One is an Australian-based minimalist streetwear brand that blends simplicity with affordability. Designed for the modern youth, especially students and young adults, the brand focuses on clean aesthetics, everyday comfort, and subtle style. With a mission to make high-quality streetwear accessible, Zero To One reflects a “less is more” philosophy while staying rooted in urban fashion culture.
Objective
Generate direct online sales for their streetwear collection by running high-converting Meta Ads and reducing cost per conversion to make campaigns scalable.
Challenges
Despite having a strong product and a well-defined aesthetic, the campaign was bleeding money — the average cost per Add to Cart was around $14, making it unviable to scale. Engagement was decent, but conversion actions were coming at a high price, putting pressure on margins.
Strategy & Execution
To bring that cost down and get conversions rolling, we implemented a full-funnel ad strategy:
Audience Refinement: Shifted from broad interest targeting to more niche segments — streetwear fans, sneakerheads, urban fashion lovers, and custom lookalikes from high-engagement users.
Creative Revamp: Launched bold, fast-paced video ads + carousel formats showing real people wearing the products in everyday urban settings. Highlighted key hooks like “Designed in Australia” and “Drops Selling Out Fast.”
Optimized for Conversion: Switched campaign goals from “Add to Cart” to Purchase, allowing Meta’s algorithm to optimize deeper into the funnel.
Retargeting Stack: Set up layered retargeting — for ATCs, product viewers, and engaged IG users — with urgency-based copy like “Only a few left in your size.”
Data-Driven Scaling: Analyzed ad set performance daily and killed off low-performing creatives early while manually scaling winners.
Results
Within a few weeks of optimizing the campaigns, we successfully reduced the Cost Per Add to Cart from $14 to just $4.95. This sharp drop in costs led to a significant increase in Add to Cart volume while improving overall ad performance. The refined targeting and fresh creatives resulted in a more cost-effective strategy, enabling Zero to One to scale its sales profitably and boost its return on ad spend (ROAS).
